PAIGE HOPKINS
Storyteller, social media leader, on-camera host. Ten-plus years building audiences for major brands and newsrooms.
- 300K+ followers: Grew @axios on IG 23% YoY
- 7% engagement rate: Maintained above-average video engagement for @axios reels
- 100K+ subscribers: Launched Axios DC’s daily newsletter covering politics, culture, food + drink, and real estate, maintained 50% open rate
- 10 yrs in digital media
Resume highlights
Results-driven digital media leader with a decade of experience managing organic social strategy, marketing, analytics and content teams. Skilled at building and leading high-performing teams, developing strategies for emerging platforms and driving above-industry engagement through data-informed decision-making.
Built and led Axios’ vertical video team
Spearheaded the company’s vertical video initiative. Hosted, produced, shot, fact-checked and edited at least three vertical videos per week, often focusing on politics, policy and culture-related topics.
Managed and mentored reporters and subject-matter experts to create social-first content, transforming written stories into visual, platform-specific formats; edited and approved content to ensure brand alignment.
Grew Axios’ national Instagram by 23% YoY to 300K+ followers
Led day-to-day content strategy, creation, posting and performance tracking for Axios’ Instagram, YouTube, TikTok and Snapchat accounts. Engineered cross-platform content ecosystems optimized for search and AI-powered discovery.
Launched and scaled @axiosdc to 20K followers, unlocking new ad inventory
Built the @axiosdc Instagram account from zero while co-authoring the Axios DC newsletter — 100K+ daily readers, 50%+ open rates.
Launched and produced The Axios Show
Shaped the show’s identity from format to clip-driven distribution strategy. Selected social cuts, set creative direction, and built the structure that scaled the program to gain millions of views in its first season.
Directed all-social coverage for Axios Live events — millions of views
Live event social production for high-profile interviews with policymakers, executives, and cultural figures.
Live anchor & reporter
TV news reporter and anchor with experience delivering live breaking news coverage under tight daily deadlines in a top-40 media market, while leading editorial decision-making. Managed station-branded social media accounts and transformed on-air storytelling into high-engagement digital content that expanded audience reach across platforms.
On-cam highlights
Experienced on both sides of the camera, producing, hosting, shooting, fact-checking, and editing multiple weekly video segments focused on politics, policy, and culture. Each of the videos below were produced, hosted, recorded and edited by me.
Live events + hosting
As Axios’ on-camera host, I served as “Voice of God” for every Axios Live program, conducted on-stage interviews with policymakers and cultural figures, and led all social media coverage for digital audiences.
Bylines
Internet culture is my favorite beat. I write the stories and produce the videos, images, and graphics that accompany them.
- What is “Black Dandyism,” the theme of this year’s Met Gala
- Chinese manufacturers push buying direct in tariff-driven TikTok trend
- Beyoncé’s Cowboy Carter ticket prices keep changing, fans say
- Taylor Swift and the evolution of the NFL WAG
About Paige
I’ve spent a decade in digital media — anchoring, reporting, hosting, building social teams, and producing scroll-stopping content. I started my career in local TV news as a reporter and then anchor at WBOY in West Virginia, and then moved on to WYFF in Greenville, SC. I joined Axios in 2020 — first in Charlotte, then DC, eventually leading vertical video and on-camera work for the national newsroom.
What I love most: building things from scratch. Launching @axiosdc. Spearheading vertical video. Producing The Axios Show. Scaling @axios. Launching Axios’ TikTok account.
I genuinely enjoy growing audiences from the ground up through data-based insights and creating content that makes a difference.
UNC ’16 – Go Heels! Based in Washington, DC.
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