PAIGE HOPKINS
Storyteller, social media leader, digital video expert. Ten-plus years building audiences for major brands and newsrooms.
- 300K+ followers: Grew @axios on IG 23% YoY
- 7% engagement rate: Maintained above-average video engagement for @axios reels
- 100K+ subscribers: Launched Axios DC’s daily newsletter covering politics, culture, food + drink, and real estate, maintained 50% open rate
- 10 yrs in digital media
Resume highlights
Results-driven digital media leader with a decade of experience managing organic social strategy, marketing, analytics and content teams. Skilled at building and leading high-performing teams, developing strategies for emerging platforms and driving above-industry engagement through data-informed decision-making.
Built and led Axios’ vertical video team
Spearheaded the company’s vertical video initiative. Hosted, produced, shot, fact-checked and edited at least three vertical videos per week, often focusing on politics, policy and culture-related topics.
Managed and mentored reporters and subject-matter experts to create social-first content, transforming written stories into visual, platform-specific formats; edited and approved content to ensure brand alignment.
Grew Axios’ national Instagram by 23% YoY to 300K+ followers
Led day-to-day content strategy, creation, posting and performance tracking for Axios’ Instagram, YouTube, TikTok and Snapchat accounts. Engineered cross-platform content ecosystems optimized for search and AI-powered discovery.
Launched and scaled @axiosdc to 20K followers, unlocking new ad inventory
Built the @axiosdc Instagram account from zero while co-authoring the Axios DC newsletter — 100K+ daily readers, 50%+ open rates.
Launched and produced The Axios Show
Shaped the show’s identity from format to clip-driven distribution strategy. Selected social cuts, set creative direction, and built the structure that scaled the program to gain millions of views in its first season.
Directed all-social coverage for Axios Live events — millions of views
Live event social production for high-profile interviews with policymakers, executives, and cultural figures.
Live anchor & reporter
TV news reporter and anchor with experience delivering live breaking news coverage under tight daily deadlines in a top-40 media market, while leading editorial decision-making. Managed station-branded social media accounts and transformed on-air storytelling into high-engagement digital content that expanded audience reach across platforms.
On-cam highlights
Experienced on both sides of the camera, producing, hosting, shooting, fact-checking, and editing multiple weekly video segments focused on politics, policy, and culture. Each of the videos below were produced, hosted, recorded and edited by me.
Live events and hosting
As Axios’ on-camera host, I served as “Voice of God” for every Axios Live program, conducted on-stage interviews with policymakers and cultural figures, and led all social media coverage for digital audiences.
Bylines
Internet culture is my favorite beat. I write the stories and produce the videos, images, and graphics that accompany them.
- What is “Black Dandyism,” the theme of this year’s Met Gala
- Chinese manufacturers push buying direct in tariff-driven TikTok trend
- Beyoncé’s Cowboy Carter ticket prices keep changing, fans say
- Taylor Swift and the evolution of the NFL WAG
About Paige
I’ve spent a decade in digital media — anchoring, reporting, hosting, building social teams, and producing scroll-stopping content. I started my career in local TV news as a reporter and then anchor at WBOY in West Virginia, and then moved on to WYFF in Greenville, SC. I joined Axios in 2020 — first in Charlotte, then DC, eventually leading vertical video and on-camera work for the national newsroom.
What I love most: building things from scratch. Launching @axiosdc. Spearheading vertical video. Producing The Axios Show. Scaling @axios. Launching Axios’ TikTok account.
I genuinely enjoy growing audiences from the ground up through data-based insights and creating content that makes a difference.
UNC ’16 – Go Heels! Based in Washington, DC.
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